BaByliss Pro Veneziano Ionic Hair Dryer allows perfect drying results thanks to the best in class air speed & air flow, coupled with latest Ionic Technology. The hair dryer is equipped with a negative ion generator that produces exceptional amount of ions to 50 million per cm3.
These powerful negative ions discharge positive ions natural trapped by the hair due to dust, smoke & heat, resulting in frizz-free & static-free hair. Hair become more bouncy, voluminous & shinny.